Sam Gibbon

Co-Founder, Kulcho

Sam Gibbon is Co-Founder of Kulcho and writes about the business of being a creator: pricing, payouts, audience ownership, and the systems that turn attention into durable revenue. His experience spans BBC Studios and work with platforms including YouTube, Instagram, TikTok and X, giving him a practical view of how content moves from production and distribution to revenue. He covers the commercial mechanics most growth advice skips, from take rates and chargebacks to discoverability, retention and long-term value creation across creators, agencies and publishers.