Sam Gibbon

Co-Founder, Kulcho

Sam Gibbon writes about the business of being a creator: pricing, payouts, owning your audience, and the systems that turn a following into durable revenue. He has worked with creators, brands, and platforms across everything from production to distribution, which gives him a wide, commercially focused view of how the creator economy actually makes money. He covers the platforms creators, agencies, and brands actually use, getting into the mechanics most growth advice skips, from take rates and chargebacks to discoverability and retention.